‘Patagonia’s reason for existence’, says Founder Yves Chouinard in the film introducing Action Works, ‘is to force governments and corporations to take action in solving our environmental problems’. Selling puffa jackets are a means to that end.
Chouinard admits he’s feeling depressed – but the best antidote to depression is action. Having given $89m to environmental action groups since 1985, Patagonia has now launched Action Works – a ‘dating platform’ to connect would-be activists around the world to grassroots organisations in their local area, making it much easier for people to get involved and make an impact. You can find out about events happening in your local area; sign petitions; volunteer your time and skills; and donate money.
Patagonia has launched Action Works through a nine-city tour of the USA, to kick off the process of forging new connections between its fan base and local grassroots environmental organisations.
Read more: Patagonia Action Works