Which budget carrier has been America’s #1 Airline for Customer Satisfaction (ASCI) every year since 2012? JetBlue, whose stated Mission is to ‘bring humanity back to air travel’.
JetBlue commenced operations in February 2000, and from Day One there’s been a relentless focus on doing the right thing for the customer. The company’s Values are Passion, Safety, Integrity, Fun and Caring. From the staff onboarding process through to their marketing campaigns, this is a ‘culture first’ organisation.
David Neeleman, JetBlue’s Founder CEO, said: “What keeps me awake at night is figuring out how we grow this culture. How do we bottle this and keep it going. At the end of the day it’s all about attitude.”
Read more: JetBlue website