Who’s most deserving of a free flight? – Let’s ask our staff to decide.
‘Flying it Forward’ was a JetBlue campaign launched in 2014. The campaign idea? – a chain of free flights, gifted from one person to the next. As the first recipient, JetBlue employees chose Tameka Lawson, a Chicago local who wanted to represent her non-profit at a conference in New York. JetBlue flew her there for free, on the condition that she pass the flight along to someone else in need. Lawson passed the flight to Teena Katz, who was left handicapped after a subway accident.
The campaign was very much ‘on brief’ for JetBlue: do something wonderful and talkable for some customers, give employees a role in the story, and let the sharing commence.
See the film here: Mullen Lowe website