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Home / Sustainable Business / It’s a fair cup: Thrive goes direct to coffee farmers

It’s a fair cup: Thrive goes direct to coffee farmers

January 24, 2018 Sustainable Business

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It all started in Costa Rica. Coffee-loving Americans Michael Jones and Kenneth Lander had a simple idea: to partner with farmers to bring coffee more directly to the consumer.

They call it their ‘Farmer Direct’ model: giving farmers direct access to the marketplace for their coffee, allowing them to maintain ownership until the point of sale by THRIVE. At that time, the farmer receives a fixed percentage of the revenue generated for their coffee, avoiding any link to the commodity pricing. Neat.

Read more: Thrive website

Topics: Food & Beverages, Business Model, Thrive Coffee

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