It all started in Costa Rica. Coffee-loving Americans Michael Jones and Kenneth Lander had a simple idea: to partner with farmers to bring coffee more directly to the consumer.
They call it their ‘Farmer Direct’ model: giving farmers direct access to the marketplace for their coffee, allowing them to maintain ownership until the point of sale by THRIVE. At that time, the farmer receives a fixed percentage of the revenue generated for their coffee, avoiding any link to the commodity pricing. Neat.
Read more: Thrive website