“Through the simple act of extending a hand, not just once in a while but as a regular part of life, we are changed as individuals and as a company,” says Kit Crawford, Clif Bar owner and co-chief visionary officer.
Sustaining the local community is one of Clif Bar’s ‘Five Aspirations’ business model. Started in 2001, the CLIF CORPS programme enables employees to support their communities by donating time, funds, and Clif products. Clifsters can choose where they donate their time – and over 90% of employees do participate, with the programme passing the 100,000 volunteer hours mark in October 2017.
In 2008, Clif Bar decided to reach out to other values-driven companies to get involved – for example, Seventh Generation, Eileen Fisher and Timberland – and In Good Company® was born. How does it work? Understanding needs of local communities; and teaming up to volunteer in those communities for a week at a time, focusing on areas such as food, housing and environmental restoration.
Read more: Clif Bar website