‘Two strangers, divided by their beliefs, meet for the first time. Each knows nothing about the other or what the experiment will involve.’
Will they prove that there’s more that unites us than divides us? Is there any disagreement that can’t be discussed constructively over a cold beer? These are the questions that Heineken tackles with its Words Apart film, which brings together an environmentalist with a climate change denier, a transphobic man with a transgender woman… you get the idea. It’s clever stuff: very topical in a world of social media bubbles and trolling, sensitively handled, and the product has a meaningful role to play.
In addition, Heineken is partnering with The Human Library™, a not-for-profit organisation which seeks to challenge stereotypes by running events where you can talk to real people with extraordinary backgrounds.
Read more & watch the film: Heineken website