It all started with a BackRub. Larry Page and Sergey Brin met at Stanford University in the mid 1990s, collaborating on a search engine for the college’s servers. They called it BackRub, and only later changed it to Google before setting up an office in a Menlo Park garage and incorporating in September 1998.
There’s no list of Values hanging on the walls of Google meeting rooms – hey Googlers, contact me if I’m wrong. However a culture as strong as Google’s doesn’t come about by accident. A few years after it was founded, Larry and Sergey wrote ‘Ten things we know to be true‘ – a kind of corporate philosophy, which tells all staff to ‘focus on the user and all else will follow’. The Google (now Alphabet) Code of Conduct starts with the famous principle ‘Don’t be Evil’.
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