Sunday October 15th 2017 was a big day for Seventh Generation, and anyone who cares about what ingredients are used in their cleaning products.
Bought by Unilever in 2016, Vermont-based Seventh Generation sells cleaning, paper, and personal care products. Their Mission is ‘to inspire a consumer revolution that nurtures the health of the next seven generations’, so it’s bang on-strategy to be advocating for change in the law regarding declaration of ingredients on pack.
In 1997, Seventh Generation pledged to voluntarily disclose the ingredients of the products on the packaging. More recently the company a campaign under the hashtag #ComeClean, engaging people to advocate for a change in the law. On Sunday, October 15th, Governor Jerry Brown of the state of California signed history-making legislation – the Cleaning Product Right to Know Act – that requires cleaning companies in California to disclose all intentionally added ingredients online by 2020 and on pack by 2021.
Read more and join the campaign: Seventh Generation / #ComeClean