• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

Will Gardner

  • Home
  • About
    • Will
    • Purposeful Business
  • Consulting
  • Speaking
  • PurposeWORKS
    • Mission & Values
    • Sustainable Business
    • Employees Join In
    • Customers Buy In
  • Testimonials
  • Contact
  • Show Search
Hide Search
Home / Customers Buy In / Getting laws changed for the better? Seventh Generation shows how

Getting laws changed for the better? Seventh Generation shows how

February 1, 2018 Customers Buy In

Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin

Sunday October 15th 2017 was a big day for Seventh Generation, and anyone who cares about what ingredients are used in their cleaning products.

Bought by Unilever in 2016, Vermont-based Seventh Generation sells cleaning, paper, and personal care products. Their Mission is ‘to inspire a consumer revolution that nurtures the health of the next seven generations’, so it’s bang on-strategy to be advocating for change in the law regarding declaration of ingredients on pack.

In 1997, Seventh Generation pledged to voluntarily disclose the ingredients of the products on the packaging. More recently the company a campaign under the hashtag #ComeClean, engaging people to advocate for a change in the law. On Sunday, October 15th, Governor Jerry Brown of the state of California signed history-making legislation – the Cleaning Product Right to Know Act – that requires cleaning companies in California to disclose all intentionally added ingredients online by 2020 and on pack by 2021.

Read more and join the campaign: Seventh Generation / #ComeClean

Topics: Taking a Stand, Seventh Generation, Consumer Goods

Primary Sidebar

Categories

  • Mission & Values (10)
  • Sustainable Business (13)
  • Employees Join In (23)
  • Customers Buy In (21)

Do your Corporate Values help resolve conflicting priorities? August Inc. shows how

With Bulb, you’re not a customer – you’re a collaborator

Loop: Unilever, P&G, Nestle go circular

Footer

  • About
    • Will
    • Purposeful Business
  • Consulting
  • Speaking
  • Testimonials
  • Contact
  • Policies

Categories

  • Mission & Values
  • Sustainable Business
  • Employees Join In
  • Customers Buy In

Monthly Newsletter

Subscribe here if you’d like to receive a monthly email with latest examples & articles from PurposeWORKS

Your information will be held in accordance with our Privacy Policy. You can unsubscribe at any time

Copyright © 2023 Mission in Action Ltd.