Fred, Francis and Nicolas, the three French founders of ride-sharing pioneer BlaBlaCar, take culture-building oh so seriously. They’ve grown fast over the last few years by acquiring local car-sharing businesses across Europe, and they now have 600 team members in 22 countries.
How to reinforce values and build a sense of community? One way is via profiling BlaBlaStars through their website and social media. ‘A BlaBlaStar is a member of the community who has caught our eye because of their exciting job, their interesting hobbies or for just being generally awesome.’ For example, ‘David is a BlaBlaCar driver who regularly drives between London and Bristol. But he is also a musician who plays in a circus!’
Read more: BlaBlaCar website
