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Will Gardner

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PurposeWorks

Purpose too often comes across as a faddish marketing concept, or as a new way of talking about CSR. It’s neither. The aim of purposeWORKS is to demystify purposeful leadership and business, firstly via examples of organisations who are doing it brilliantly.

In the coming months I’ll be adding short articles, interviews and video explainers. If you’d like to suggest some content, please email me here.
If you’d like to subscribe to the fortnightly purposeWORKS newsletter, click here.

Thanks, Will

Clif Bar: Mission & Values

January 29, 2018 Mission & Values

Pret a Manger: Mission & Values

January 29, 2018 Mission & Values

Do you have the Smarts? Innocent recruits for values

January 26, 2018 Employees Join In

1-1-1: Salesforce’s way to give back

January 26, 2018 Sustainable Business

Triple bottom line: it’s not enough for Clif Bar

January 26, 2018 Sustainable Business

How Pret a Manger nurtures a culture of helping others succeed

January 26, 2018 Employees Join In

How Rhino Foods reduced financial stress for their Freezer Geezer

January 26, 2018 Employees Join In

Salesforce: opening up up a marketplace for career progression

January 26, 2018 Employees Join In

How does Google optimise its culture? Big data, of course

January 26, 2018 Employees Join In

Salesforce says ‘Aloha’ with a big employee wellness programme

January 26, 2018 Employees Join In

BlaBlaCar’s BlaBlaStars: reinforcing values, building community

January 26, 2018 Employees Join In

JetBlue: the airline company where everyone cleans the plane

January 26, 2018 Employees Join In

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