What does success look like? It's when...
....every colleague in your company is a Purpose leader: passionate, mobilised and entirely self-directed in living the Purpose in every decision, action and interaction.
... customers and partners come to your company because of shared beliefs and values - and they don’t just want to transact with you, they want to join in.
....the positive impact you’re having in the world becomes a growth multiplier for the business.
Helping ambitious SMEs thrive through Purpose
Often in the world of business, SMEs find themselves at a disadvantage vs. big corporates. When it comes to embedding Purpose authentically, SMEs are at an advantage. Their size and relative agility means they are able to mobilise faster and more fully around a new, or renewed sense of Purpose and a manifesto for values-led change. Competitive differentiation and finding talent are top SME challenges, and Purposeful Business is a brilliant way to unlock both.
I’m experienced in working in, and advising, start-ups and ambitious SMEs. My clients like it that I’m able to guide them end-to-end, from Purpose Discovery, to living internally and expressing it through the brand… including tracking the measurable outcomes.
Email me for my pdf: ‘IGNITE for SMEs: Lighting the fire of Purpose to drive good growth for your business’
Helping Corporates thrive through Purpose
For bigger corporates, there tend to be three main goals to Purpose-led transformation.
- Generating greater employee engagement and fulfilment;
- Winning the trust of customers and external stakeholders;
- Taking responsibility and building resilience in a world that’s environmentally and societally stressed.
Often, corporates have made a start on their Purpose journey - some of the key elements may already be in place - but it has stalled. Or, it’s going well but it now needs the inspiration to take it further and deeper.
In fact, in a recent survey, only 6% of respondents from medium and large companies stated that they operate within a sustainable company that creates shared value and where the organisational Purpose is well activated.
Need your colleagues to buy in to Purpose?
Will is offering 10 Leadership Teams a free 2-hour Purposeful Business Immersion.
Contact Will on +447917 557182 to express your interest.