About Will

An experienced strategist, marketer and change leader, Will Gardner supports leaders in making their businesses Purpose- and Values-driven, from the inside out.

He believes Purposeful business is the key to unleash the full potential of employees, customers, and partners to do extraordinary things for people, planet and profit. It takes logic and magic to do it brilliantly: the logic of a well-crafted strategy and disciplined execution; the magic of compelling storytelling to draw people in and inspire them to action.

 

Will’s Background

Will developed his passion for Purposeful Business when he led the co-creation and rollout of Unilever's ‘Crafting Brands for Life’ Way of Marketing - inspiring and equipping Unilever’s global community of 6,000 marketers to put social Purpose at the heart of the company’s brands.

He subsequently started up and led Collectively.org, a digital media and collaboration business focused on accelerating the shift to sustainable ways of living and consumption. Born from discussions at the World Economic Forum, partners included Unilever, Google, M&S, BT and Salesforce.

Will served for six years as Trustee for Sightsavers, the leading international NGO tackling avoidable blindness. He’s a B Leader, a Vistage speaker, an RSA Fellow and an Ambassador for the Positive Innovation Club.

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Working with Will

Will’s approach is immersive, involving and interactive.

It’s also light touch, putting clients fully in the driving seat - since you can’t get someone else to ‘climb Purpose Mountain’ for you - you need to do it yourself.

Will typically guides SME clients through their purpose journey from start to finish. With big corporate clients, he’ll often work in collaboration with other consultancies, agencies and think tanks, to ensure the perfect mix of skills to fit the brief.  Collaboration partners include: Leaders on Purpose, Gameshift, and Nice & Serious.