IKEA has ‘three Big Problems’ to solve – affordability, accessibility and circularity – and they want help.
These problem areas flow naturally from IKEA’s democratising Mission: ‘to create a better everyday life for the many people’. How can they truly serve ‘the many people’ unless they’re able to lower their prices, reach more potential customers and do their bit to ensure a sustainable future?
So IKEA has worked with Rainmaking, a global entrepreneurship co-operative, to develop IKEA Bootcamp. IKEA Bootcamp is about collaborating and co-building with startups. The first ten selected startups spent three months in Sweden (Sept-Dec 2017), at IKEA’s Democratic Design center. They had access to IKEA’s prototype shop, mentoring, a 20,000 EUR grant and free co-working space & housing during the program.
It ended with a Demo Day and a heap of learnings – no news yet on whether it will be repeated.
Read more: IKEA Bootcamp/Rainmaking