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Will Gardner

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Truly purpose-driven leaders and organisations are people magnets.

Because they’re working for a better world, everyone wants to join in

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Truly Purposeful businesses make a positive impact in the world, outperform others and have more fun.*

 

* Find out more

 

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Most of us want the company we work for to be a positive force, contributing to a prosperous future for all. But we don’t know how to put it into action every day… and make it pay. That’s Will Gardner’s passion and expertise.

With 25 years’ experience in leading multinationals and dynamic SMEs, Will helps leaders make their businesses Purpose- and Values-driven, from the inside out.

The result? Employees don’t just join, they join in. Customers don’t just buy, they buy in. They become co-creators of a tangibly better future. And strong profitable growth naturally follows.

Will is a multi-talented guy: sharp strategically, great executionally and a superb communicator. I'd strongly recommend Will to anyone who's looking to embed purpose in their organisation.

Keith Weed - Chief Marketing & Communications Officer, Unilever PLC

Energising your business, fusing Purpose & Profit:

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Potential

Identify where and how the company can profitably contribute to a prosperous future for all.

  • Deep insight into stakeholder motivations
  • Benchmarking your impact
  • Identify pathways for good growth
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Purposeful Core

Articulate your business’s WHY, HOW and WHAT. Blend hard logic and narrative magic.

  • Purpose and Vivid Ambition
  • Values & Culture From/To
  • 'Purpose with Profit’ Model & Metrics
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Participation

Engage staff to be change leaders, putting Purpose & Values into action in everything they do

  • Leadership: Inspiring Change
  • Ownership: Enrolling and Empowering Staff
  • Hardwiring: How We Do Things Around Here
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Path to B Corp

An amazing validation of your Purpose journey would be certification as a B Corporation - find out more here. As a B leader, I’m trained to help companies get ready for certification.

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Your company is…?

An SME with big ambitions

You know how things should be done differently and better in your sector. This is your chance to inspire and mobilise your team to challenge the status quo.

A big corporate with a soul

It’s a multi-year journey. Take the next big step to make your company deeply Purpose & Values-driven, and measure the tangible results.

>> How Will can help

CONSULTING CLIENTS - PRESENT & PAST

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Logo Purpose Works

Will’s growing bank of inspiring examples, helping you master purpose-driven leadership and business.

Do your Corporate Values help resolve conflicting priorities? August Inc. shows how

Employees Join In November 11, 2019

With Bulb, you’re not a customer – you’re a collaborator

Customers Buy In March 24, 2019

Loop: Unilever, P&G, Nestle go circular

Sustainable Business, Customers Buy In February 7, 2019

Tony’s Chocolonely: wrapping a serious issue in fun packaging

Customers Buy In April 2, 2018

Chobani Incubator: making friends with ‘better food’ start-ups

Sustainable Business February 6, 2018

‘Warbles’: how teams are empowered at Warby Parker

Employees Join In February 5, 2018

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