Truly purpose-driven leaders and organisations are people magnets.
Because they’re working for a better world, everyone wants to join in
Truly Purposeful businesses make a positive impact in the world, outperform others and have more fun.*
* Find out more
Most of us want the company we work for to be a positive force, contributing to a prosperous future for all. But we don’t know how to put it into action every day… and make it pay. That’s Will Gardner’s passion and expertise.
With 25 years’ experience in leading multinationals and dynamic SMEs, Will helps leaders make their businesses Purpose- and Values-driven, from the inside out.
The result? Employees don’t just join, they join in. Customers don’t just buy, they buy in. They become co-creators of a tangibly better future. And strong profitable growth naturally follows.
Will is a multi-talented guy: sharp strategically, great executionally and a superb communicator. I'd strongly recommend Will to anyone who's looking to embed purpose in their organisation.
Keith Weed - Chief Marketing & Communications Officer, Unilever PLC
Energising your business, fusing Purpose & Profit:
Identify where and how the company can profitably contribute to a prosperous future for all.
- Deep insight into stakeholder motivations
- Benchmarking your impact
- Identify pathways for good growth
Articulate your business’s WHY, HOW and WHAT. Blend hard logic and narrative magic.
- Purpose and Vivid Ambition
- Values & Culture From/To
- 'Purpose with Profit’ Model & Metrics
Engage staff to be change leaders, putting Purpose & Values into action in everything they do
- Leadership: Inspiring Change
- Ownership: Enrolling and Empowering Staff
- Hardwiring: How We Do Things Around Here
Path to B Corp
An amazing validation of your Purpose journey would be certification as a B Corporation - find out more here. As a B leader, I’m trained to help companies get ready for certification.
Your company is…?
An SME with big ambitions
You know how things should be done differently and better in your sector. This is your chance to inspire and mobilise your team to challenge the status quo.
A big corporate with a soul
It’s a multi-year journey. Take the next big step to make your company deeply Purpose & Values-driven, and measure the tangible results.
Will’s growing bank of inspiring examples, helping you master purpose-driven leadership and business.